McDonald's Loses Chicken "Big Mac" Trademark Battle Against Irish Food Chain
In a landmark ruling by the General Court of the European Union, McDonald's has lost a significant legal battle against Irish fast food chain Supermac's, marking a pivotal moment in the ongoing fight against trademark monopolies by multinational corporations. This decision could have far-reaching implications for trademark disputes worldwide, particularly for smaller businesses challenging the dominance of global giants. The legal tussle between McDonald's and Supermac's began in 2017 when Supermac's sought to have McDonald's "Big Mac" trademark revoked within the European Union. This move was a counteraction after McDonald's opposed Supermac's own trademark application within the bloc, citing potential brand confusion and infringement issues. Supermac's, a popular fast-food chain in Ireland, argued that McDonald's was engaging in trademark bullying, using its extensive legal resources to stifle competition. Supermac's managing d...
