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What is Bhutan's High Value Low Volume Policy for Successful Tourism

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Bhutan's approach to tourism is as unique as the country itself. Embracing a philosophy of quality over quantity, Bhutan's high value low volume policy has distinguished it as a model for sustainable tourism worldwide. What is High Value Low Volume Tourism? At its core, Bhutan's high value low volume tourism policy prioritizes the quality of visitor experiences over sheer numbers. This means that instead of mass tourism, Bhutan welcomes a limited number of discerning travelers who seek meaningful, authentic encounters with the country's rich culture, breathtaking landscapes, and warm hospitality. Bhutan's journey towards sustainable tourism began in the early 1970s when it first opened its doors to foreign visitors. However, it wasn't until the 1980s, under the wise leadership of the Fourth Dragon King, that Bhutan adopted the high value low volume policy. This visionary decision was a response to the growing concerns about the negative impacts of uncontrolled t