China's Shein to be Relaunched in India by Reliance After 4-Year Ban
In a strategic move aimed at tapping into India's lucrative fast fashion market, Mukesh Ambani's Reliance Retail Ventures is set to reintroduce the Chinese fashion brand Shein to Indian consumers. According to a report from The Economic Times, Reliance Retail has teamed up with Shein, planning to offer its products both online through its app and in physical stores across the country. Shein, known for its trendy and affordable apparel, was previously banned in India as part of a broader crackdown on Chinese applications amidst heightened border tensions between India and China. However, this new partnership signifies a fresh start for Shein in the Indian market, facilitated through a wholly-owned entity of Reliance Retail. Key details reported include the appointment of former Meta director Manish Chopra to lead Shein's operations in India. This move underscores Reliance's ambitious plans to leverage its extensive retail infrastructure and digital capabilities to rei...
